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Download PDF , by Alex Genadinik
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, by Alex Genadinik
Download PDF , by Alex Genadinik
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Product details
File Size: 1702 KB
Print Length: 75 pages
Publisher: Alex Genadinik; 1 edition (November 9, 2015)
Publication Date: November 9, 2015
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B017T2B2XK
Text-to-Speech:
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Amazon Best Sellers Rank:
#69,384 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Not what I was expecting, this is a VERY thin, almost pamphlet-like, book that was obviously printed from a ebook. There are several grammar mistakes and there are URL links in the back. The content of this book is somewhat helpful if you are planning a reoccurring event (like a nature walk or something like that) but not even the slightest bit helpful of you are planning a wedding or trade show type of event.
I was tasked with planning a large event for a company in which I was recently hired. This seemed rather daunting and I knew that I'd have to do some research. I didn't have a lot of time to spend or a lot of money. This book was perfect because it was the right size and the right price and gave me all of the information that I needed...plus some that I didn't know that I needed!
I didn't know anything about event planning, let alone marketing, but I do now. I had to organize an event for 300 people and I basically just followed these steps. It's really straightforward. I've read some other of Alex's books and they're all really strong. Really recommend this one, whether you're a professional or an amateur like me.
Here is what is cool about this book. Alex uses himself as a case study and clearly points out what works and what doesn't and WHY! He talks about ways to generate revenue from your events, how to brand yourself/event and becoming an authority. A must read if you are or are planning on doing events.
I'm in the Wedding industry and looking to move into planning weddings. After reading his book on building a business plan, I didn't hesitate to buy more of his books. This one goes through many of the things that I had no idea about, ie: SEO, branding, etc. Really simple explanations!
This book is not exactly what am looking for but is not terrible at all for those doing venue party and charging attendees. Is ok I got this book might have use for it in future but at the moment is not for me as a begginer , am looking to know the meaning of event planning and types of event 1st and area of focus. If you choose to do speacial event and want to know how to market your event this is for you...
If you ever wanted to create an event, for a conference, for speakers, for business and have no experience this is a great first book! Planning an event is a huge undertaking and a logistical problem. Determining your venue, whether to price your event, how many people you need to plan your event, can you charge a fee for your event and how ill you market the event you plan are all discussed in this book.
I do marketing for a SaaS company, and we have just started doing some promotional events. I've read some of Alex's other marketing books, and have had great success implementing things like his marketing templates, so thought I'd see if he had something for event planning, and sure enough he does! Love this book. This has really helped me successfully plan, manage, and market two events now and the second went better than the first. Highly recommend this book.
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